Tish Gance | Experience Designer
HI, I'M TISH.
WHAT WE DO
Most small businesses build a website because they feel they have to.
While a solid online presence is necessary to do business in this day and age, if your website is merely a fluffier version of your business card it's not going to get you results.
So let's get your site working for you, instead of merely validating your existence on the web.
Luck is where preparation meets opportunity.
Effective marketing is built from your customers journey to solve their problem or achieve a goal.
When you know your customers story, your marketing speaks to your audience, building trust and relationships.
Don't leave your efforts to the roll of the dice.
Been in business for a few years?
Growing to meet a new market or solidifying your place above the competition means thinking differently, and challenging the status quo.
Elevating your business while reinforcing your Brand requires defining a clear path to success.
Let's map your journey to awesome.
At the time I met Tish, I had gone through several different marketing/website/advertising companies that took as much money as possible to treat us like every other online marketing campaign in my industry. It was frustrating, expensive and ineffective. In leaps Tish. From our first meeting I was confident and excited because it was clear that she had a different concept. Tish has been invaluable. She kept me energized and focused to create an internet presence that spoke to our clients and not at them. With her insights we have been able to distinguish ourselves from the multitude of other firms.
–Laurie Schmidt, Attorney
EVENTS & MEDIA
CHECK OUT OUR CALENDAR OF EVENTS
WATCH FUN AND HELPFUL VIDEOS
WHY WE DO IT
Understanding the purpose for your website
Knowing when and why customers will use your site
Having a framework to know you are buying the right size site for your customers needs
Guidance and ideation for choosing the right content for your site
Choosing the right channels for communicating with your customers
Getting the message right before spending big bucks to send it out
Knowing where your customers are to meet them where they are at
Picking the right content/message for the best results at each point of the customer journey
Having a clearly defined customer base
Defining your Brand principles as the relate to your customers
Translating your Brand into consistent user interactions
Developing a path for growth with actionable KPI's for measuring and driving success
LET'S BUILD VALUE
According to the Walker 2020 Progress Report, by the year 2020 customer experience will overtake price and product as the key brand differentiator. Meaning, that to win over customers in this highly competitive market, a company needs more than a great slogan or innovative idea. They need a product that offers a fluid experience and is enjoyable to use.
Who are the people we are building this for?
Business Vision & Client Perspective
What are we solving for the business and the customer
Establish the Problem
Reveal opportunities on how your goals fit with customer goals
Map the Journey
Design the strategy to merge vision and goals
Define & Implement
Test iteration, measure and assess success
Determine course correction if needed and add new goal
Refine & Repeat
READY TO MAKE YOUR MOVE?
LET'S DO THIS
When I decided to work with Tish, I was feeling lost with my marketing and the direction of my business. I knew I really needed a change and needed to make something happen yesterday. I am very glad I worked with Tish. I can clearly see the avenues and paths for my business, the people I want to attract, and how it can all work out a lot better. It was hard work that was well worth the time and effort. I appreciated her guidance and input along the way! I look forward to incorporating everything we have worked on, as well as, being sure to really know and interact with those customer profile personas so I can truly attract those people into my business! If you are struggling with how to connect to your clients, who you really want them to be, or how to effectively and efficiently market yourself and your business Tish is your woman! She won't pull any punches, and I believe that is exactly what makes her so great at what she does.
–Jess Nowell, TOP Organizing
Doing things the same old way sucks. Your business should be fun, challenging, and forward thinking.
My favorite part of working with clients is to see them get excited about their business, helping them develop a whole new perspective of awesome by understanding their customers.
Nothing beats becoming successful through simplicity and authenticity.
Let's change your perspective and design your path to success.
A little bit about me, and why I do this stuff
Ever since I was little, I have loved exceptional design. My room was plastered with posters of Ferraris and Lamborghinis, I participated (and won) logo design contests in school, and dreamed of becoming an architect. My strengths in math & science lead me to seek a degree in civil engineering, but design called me back to finishing my education in Graphic Arts. Following in the footsteps of the family business, I applied my skills to print design. While I was working in the printing industry, I watched many epic failures of customers doing their own marketing, and decided I needed to do something about the lack of common sense customer experience and small business. So I started my own Brand Experience Design business in 2015, using my skills in web, print and common sense to help small business evoke awesome instead of awful.
In my free time I restore vintage Fiats, drive sportscars, collect beautiful design,
train in marksmanship sports, teach sewing lessons, do volunteer work for the Cat Care Society,
read (a lot), paint, rollerblade, play poker, chess, tabletop and RPGs
I own 2 Bertone X 1/9's (1985 & 86), a 1975 Fiat 124 Spider with Abarth conversion,
and an '82 Toyota 4x4. I do most of my own mechanic work.
I'm owned by a furry clan of cats.