get on track
Services geared for Small Business
Ferrari art by Fabian Oefner, Studio Oefner fabianoefner.com
Growing and marketing your company is a challenge for most
Small Business owners. Time, budget and resource factors,
compounded with a myriad of options can be paralyzing.
To be in the race you've got to be moving,
and we've got the fuel to get you going.
Stalling out is falling behind... Let's jumpstart your marketing
and get you back on track.
I'm Ready!
time
Brand Experience Strategy is FAST & FUN
Just a little over an hour a week over two months will get your marketing, website, or strategy up and humming along
resources
Knowing when and how to invest your efforts to grow your business can be confusing.
Customer Research cuts to the chase so you know what options will work and what
falls flat.
budget
Most marketing schemes require months of service
and expense just to
find out if it works.
We scale to your needs to produce immediate results without draining your tank.
Stalled out?
We'll overcome your track limits by saving you...
Great marketing is the byproduct of GREAT MESSAGING.
We get you on the road to success by crafting your brand to be
RELEVANT, RELATABLE and RADIANT.
It doesn't matter what you sell if it's not RELEVANT to your customer's goals.
By exploring your Customer's Purpose and Journey to purchase we'll know when, where, and why they seek out your products or service.
Customers do business with brands they KNOW, LIKE, and TRUST.
By researching their affinity for your Brand, we'll discover the keywords, voice and tone your content needs to start conversations and conversions.
When your Brand shines you spend less on marketing, gain more referrals, and stand out easily from the competition.
We'll showcase your unique value in the market, polishing your message to attract your Ideal Customers.
relevant
relatable
radiant
Rolfing resilience
Customer Corner with
The highlights
Juliet of Rolfing Resilience was frustrated with her website. She had a beautiful layout, great images, and a lot of content. But she wasn't getting new clients from her site, and very few folks clicked beyond her homepage. Though she had a good amount of educational content it was all highly technical, written for fellow Rolfers and medical professionals. We needed to find out WHY folks chose Rolfing over other method of pain relief, and what kept them coming back to Juliet.
We created several Customer Journeys to pain relief by studying Juliet's previous clients, mapping their challenges, purpose, and goals. In doing so, it quickly became clear that people seeking help for pain were really looking to find a way to get back to living their lives. They were willing to try new methods, and especially options that didn't involve surgery or drugs.
In many cases clients were seeing great improvement after just a few Rolfing sessions, and were willing to continue investing in treatments longterm. The relief outweighed the cost and easily fit into their busy lives so they didn't miss a beat.
By revamping the content of Juliet's site to highlight folks had an alternative option to living with pain or choosing surgery, we demonstrated to potential clients how they could regain the lifestyle they craved. New clients now come in and describe their personal situations to Juliet, citing how they are similar to the examples on her website. But even more importantly, they come to their first visit willing to make an investment in their health and eager to become long-term clients.
course overview
Project: Rolfing Resilience Website Update
Drive for change
Juliet's website was considerably better in look and feel than her competition, but she wasn't receiving leads from it. Additionally, only those who knew what Rolfing was were calling, and she wanted to attract "regular" folks who were seeking relief from chronic pain. Could she attract both from one site?
Challenges
Rolfing is mistaken as massage
Chronic Pain is too broad a topic to attract clients
Massage-related services are a competitive market
Advantages
Juliet understands her clients needs intimately
Clients familiar with Rolfing are loyal customers
New clients become loyal customers after 1-2 sessions because it works
the Winning pass
Juliet thought her clients were attracted to her 10 series for chronic pain. However, as we studied her clients it was their ability to resume living their life without pain on their own terms that sold them on Rolfing. Her clients aren't just seeking pain relief, they want to get back to enjoying themselves. By focusing the content on client stories and and testimonials, we revealed how Rolfing is a great fit for busy lifestlyles.
Unexpected bonus
Juliet gained several high profile referral partners from the professional yet personal approach to her website, adding even more to her client base.
Team
Apexd by Design
Length
3 months, ongoing
methods
Journeymapping
Brand Development
User Flow & Architecture
deliverables
Journeymaps
Brand Core & Messaging
Content Creation
User Flow Maps
Analytics Review
As a solo business owner, I often feel like I'm flailing around just trying to figure out what I should be doing to build my practice--it's exhausting! Working with Tish is great because she makes it so clear what should be done to get the results I want.
I'm so excited to work on my website now that I have a clear list of what should change! I don’t mind working hard if I know what to do--it can even be fun. Give yourself a break and call Tish!
Are you ready to get your business on track?
Let's chat about it! Schedule a 1-1 today!
I'm Ready!
